One of my resolutions for 2012 is to have an editorial calendar for this blog. To be completely candid, given the rise of social media in the past couple years, I gave serious consideration to ending the blog entirely. But after extensive consideration, I realized that blogging does still have a place in our marketing communications and social media strategy. What my blogging efforts need, I think, is some focus, hence the creation of an editorial calendar, a plan for generating content that our customers will enjoy.
In an effort to determine what customers might enjoy, I took a look at the Top 10 Most-Read posts of 2011. They are listed below: which was your favorite? What coffee topics would you like to see covered in 2012? If I were to allow post popularity to drive the content, I’ll be writing about Keurigs for every post… don’t let that happen!!
Top 10 Most-Read Posts on Muddy Dog Coffee blog
And the #1 most-read post in 2011: