As in first, not necessarily biggest. Although that may be true, as well. I live for this kind of feedback:
[Your new Hojicha Yasashii is]…meaty, roasty, bready, and full-bodied, but still manages to be crisp. Like a satisfying hot breakfast on the porch in October, in a cup! Love it!! 
Cheers,
Friedrich
Looks like I need to draft Friedrich to write product descriptions.
Seriously, this is a great new product for us, unlike anything you can buy here. I had some hoji shipped from a friend in Japan. A friend (non-American tea drinker) and I cupped the Japan hoji and mine side-by-side yesterday, and he vastly preferred mine. The reason it’s so good is freshness, and my unique and admittedly non-Japanese firing process.
