Feeds:
Posts
Comments

Archive for the ‘Local Coffee of the Week’ Category

Photo credit: Garden & Gun Magazine

Photo credit: Garden & Gun Magazine

Ok, this one is off-topic.  Or maybe not.  It all comes back to buy local.

Yesterday I got my new edition of Garden & Gun.  Yeah, yeah, get the jokes out of your system.  I know it sounds ridiculous, but this is a magazine I really like.  Think “Southern Living”, but for men.  And the kind of women I find interesting.

Lots of good articles in this month’s edition.  But the one that caught my attention was the one I mentioned in the title of this post: Lousiana’s Last Shrimpers (click HERE to read it online).  I was captivated by the story, and thought about all the parallels I’ve seen just in my adult life: US steel, NC textiles, and of course, food of all sorts.

The gist of the article, as you might have guessed, is that Louisiana shrimpers are getting killed by Asian competition.  Hardly news, I suppose.

But it makes me angry.

This fall, in our sad and tragic (on so many levels) presidential election, both of the leading poseurs (err, I mean “candidates”) made a great show about how they would “stop rewarding corporations who ship our jobs overseas”.  That statement is ludicrous on so many levels, but most obviously because politicians have no power over this situation whatsoever.  Companies, mine included, respond to customers, not to government.  They tolerate government, they influence government, they take advantage of government, but they respond to customers.  So at the end of the day, the only power resides with… YOU.  You vote with every dollar you spend.  Do you think if every shrimp consumer walked into their seafood purveyor, and asked for gulf shrimp, and turned around and walked out in disgust when presented with a Thai alternative, that Thai shrimp would threaten the very existence of Louisiana shrimpers?  Of course not.

I also hear it with many of the wanna-be local foodies I encounter (no offense to the many, many genuine local food advocates we know), who think that eating local was invented in 2008 (nuevo-locavores?) .  By them.  They talk a good game about wanting local food, but when it becomes even a little more inconvenient or expensive to eat that way, bam, ideals are out the window.  Back to Whole Foods they go.

Take a stand, people.  We ran out of eggs this week.  What am I supposed to do, buy some from the grocery store?  I don’t think so – the answer is to go without until Saturday when I can buy them at the Market.  I stand in a freakin’ parking lot every two weeks to get raw dairy from a farmer in South Carolina because my government chooses to stifle my freedom by making it ILLEGAL to buy it in North Carolina.  Ridiculous.  My kids are sick of eating kale and sweet potatoes (ok, maybe not sick of sweet potatoes) because that’s what’s in season and grown by our farmer friends.  You know what I tell them?  Tough shit, suck it up or be hungry.  Tomato, squash and watermelon season is coming, and you will appreciate it more when it gets here.  You’re not getting asparagus from Peru in March just because Harris Teeter stocks it.

It’s fair to question whether I’m being hypocritical when it comes to coffee.  I say not, and here’s my thinking.  First of all, coffee doesn’t grow here, with the exception of Hawaii, and they can sell all they grow for all the money and not meet the total US demand.  So my buying coffee from the rest of the world (in addition to Hawaii) is not hurting my countrymen.  I feel the same way about bananas and pineapples.

It’s also fair to question whether it’s sensible to avoid local food because it’s more expensive.  I think if the disparity were so big that it was the difference between being hungry and not, then I have to say buy the alternative.  But I think the flip side of that question is important, too – what are you going to do with the money you save by buying that Thai shrimp that grew up in its own sewage?  Buy a bigger TV?  An iPhone?  More collectables?  Then I think you need to examine your priorities.  Yeah, I know that my neighbors work at Best Buy, own McDonald’s franchises, and service BMWs.  But whether we care to admit it or not, having a local agricultural community is more important to our health and safety, and long-term well-being, physically and mentally.  Job One, as they say.   And our way of life, candidly.  It’s as much about safety, security, culture and community support as it is about food.

And it’s not just shopping, it’s restaurant choices, too.  I was talking to one of our restaurant customers last night who told me that the last two weeks were the worst they have ever experienced in the history of their restaurant.  Yet when I drove by Carraba’s the place was asses and elbows.  That’s sad on so, so many levels.  Everyone I talk to tells me they want downtown to be relevant, and likes to have small businesses with personality in their community, yet when it comes time to vote with the wallet, they choose MSG-laden foods of unknown origin over small, fresh, locally sourced and competitive priced alternatives.  Why?  Main roads, habit, uniformity, etc etc… all shitty excuses.

Yes, being committed to a local food system is sometimes difficult and inconvenient.  I admit it.  I wouldn’t even argue too much if you told me it was more expensive, although I could show you that for our family it isn’t.  But dammit, anything worth doing usually is difficult.  So stop paying lip service, and put your money where your mouth is.

Buy local.  As local as possible.  If that means from your neighbor, great.  If it means from a neighboring state, ok.  If it means buying from a fellow countryman, better than not doing so.  But be committed.  With every dollar.

</rant>

http://www.muddydogcoffee.com

Read Full Post »

No, it has nothing to do with chocolate.  There is no chocolate in this coffee.  It is not flavored coffee.  It does not taste like chocolate.  Well, ok, maybe there are some chocolate notes.  But it’s not flavored!

There, I’ve dispensed with the FAQs for Mocha Java.  This blend is named after the port of Mokha in Yemen, and the coffee from the Dutch colonies on the island of Java.  Mohka.  Java.  Get it?  I might get less of these questions if I went with the current spelling, but a) I have made some concessions to the search engine age; I want my coffee to be found, and b) my hero, Ukers, who wrote “All About Coffee” in the 1930′s, spells it Mocha.  So I guess either way is correct.

In any event, Mokha Java is probably the oldest blend in the world.  It is a classic flavor profile – a luscious mix of earth and wood and fruit.  It’s my “dessert island” coffee – the one you want to wash up on shore when you are stranded without coffee.  We haven’t had it for a while because I couldn’t get a decent Yemen.  Well, that drought is over for the time being – get it while the getting is good!  The normal link for it is HERE.

I’m so excited about it I made it the Local Coffee of the Week special – get it HERE for a special price, this week only.

http://www.muddydogcoffee.com

Read Full Post »

The Cary Downtown Farmers’ Market opened today, and we were there. The night leading up to opening day was quite wild, with wind, rain, thunder and lightening, so we wondered how the attendance would be, or if we would even be able to set up. The weather had cleared, more or less, by morning, and we had a great start despite some residual bluster and threatening skies.

Attendance was light, but not less than expected for opening day. It’s difficult for people to think about farmers’ markets in April, but those who do are rewarded. Lloyd and Barb had a small quantity of strawberries, and yes they were grown outdoors; this is the earliest they have ever harvested strawberries, perhaps the only silver lining to the global warming cloud? Tim and Nancy Bass brought their greenhouse tomatoes from Nash County. I expect greenhouse tomatoes to be hard and flavorless, but not these, they are like summer in your mouth. There were also lots of lettuce and spring greens, spring onions, spinach, radishes, herbs, and plants for your garden. And fresh roasted coffee, of course!

It was interesting to see the differences between the Cary and Raleigh markets. While Cary is smaller, it seems like it may turn out to be a better venue for us – time will tell. We will miss the market next Saturday, but we’ll be back April 19. By then, we will have announced some ways for market customers to take advantage of our Local Coffee of the Week and pick up at the market. We will also have a new blend that is a result of our first customer survey conducted last week (thanks to those who participated, and don’t forget to use your survey code to get your free gift with your next order).

I bought too much food today, so watch for some unique recipes over the upcoming days!  Many thanks to our customers who bought coffee today, we appreciate your business.  Please send feedback on your purchases.

http://www.muddydogcoffee.com

Read Full Post »

My gosh, I’ve been preoccupied this week and forgot to post local coffee of the week.  Most of the locals get my newsletter, and the blog slipped my mind.  Anyway, it’s our newest blend, the Rutherford Roast.  I call this one my “whole tongue” blend.  This site has an interactive graphic that will explain what I mean; this coffee lights up all the taste regions, though not so much on the bitter!  It has tested very well, we think you will like it. You can purchase Local Coffee of the Week HERE.

Read Full Post »

Coffee of the week this week is Cost Rica Naranjo Cooperative – a beautiful CR with nice mouthfeel and fruity nuance.

Read Full Post »

North Carolina Flag

In 1629, King Charles I “erected into a province,” all the land from Albemarle Sound on the north to the St. John’s River on the south, and called it Carolina.  The word Carolina is from Carolus, the Latin form of Charles (such vanity!).  When Carolina was divided in 1710, the southern part was called South Carolina and the northern, or older settlement, North Carolina.  Thus the nickname the “Old North State.”

I’ll skip the history lesson on the origin of the word “Tarheel”.  This time.

To me, the Old North State is a wonderful, diverse place, yet somehow harmonious.  And so it is with our Old North State Blend – diverse flavors, yet harmonious.  Local customers have lucked out; thanks to a large order from the western portion of the Old North State, this week’s coffee is our organic version of ONS Blend.  This coffee is normally too labor intensive and time consuming to do as a Coffee of the Week.  Order at this link, don’t forget to use the coupon code”delivery” to deduct shipping for local orders.

http://www.muddydogcoffee.com

Read Full Post »

I read an article in the Wall Street Journal today entitled “Food Companies Tweak the Recipe”. (I’d link it but WSJ only lets you read the first paragraph for free so there’s not much point.  It’s on page A9 if you have a copy).  The gist of the article is that commodity prices are rising, and big food companies are using two strategies to cope – swapping out more expensive ingredients, as in the case of Sara Lee reformulating some of its bread recipes to use cheaper, lower-protein wheat, or simply raising prices.  The article cites price increases of coffee last week by Kraft Foods, Green Mountain Roasters, and Procter & Gamble.

coffee pricesLooking at coffee commodity prices, it’s not hard to understand these actions.  It wouldn’t surprise me to hear that the big coffee companies start using more Vietnamese coffees (yuck) in their blends.  So while I didn’t get into this business to compete on price, they taught me in MBA school  that when you have an advantage you should use it.  So use it, I will.

Somebody asked me recently how I intended to compete with the prices of supermarket coffee.  My initial reaction was, “I don’t intend to compete with the prices of supermarket coffee”, and I put it out of my mind.  But as I thought about it more, I realized that most people buy their coffee at the supermarket, so I should at least be familiar with what’s going on there and thus be in a position to defend myself.

Turns out that line of thought isn’t entirely valid.  While there are lower priced coffees in the grocery store, I don’t consider those to be competitive in terms of quality (especially taste), environmental responsibility, or consumer education.  For example, pre-ground Maxwell House was $5.07 per pound (after some higher order mathematics to convert to unit pricing).  The coffees I do consider competitive were in most cases priced above what I charge – Millstone was $13 and change on a per pound basis for conventional, origin unidentified coffee.  In some cases they were much higher ($23 a pound for Illy in can?  It seems cheaper because it’s 12-something for an 8.8 ounce package, but c’mon…).

Every one of our offerings is competitive with premium coffees sold elsewhere.  Anywhere else.  In fact, our Local Coffee of the Week represents a honest-to-gosh bargain.  So if you think that price is a reason to shop at Harris Teeter, let me share my data with you.  We even deliver locally, so convenience shouldn’t be it, either.

So how is it that smart people are asking me how will I ever compete with supermarket pricing?  My opinion is they look only at package price, not unit price.  Grocery packages are masterful at obscuring the unit price.  Even in cases where the supermarket calculates it and puts it on the shelf price label, they are sometimes in different units!  Consumers don’t stand a chance.

Such is the case with other products, too.  I read a lament this week about the prices of high quality, organic produce.  And yesterday I met with an organic farmer who sells direct to consumer.  He sells outstanding vegetables, and his prices are south of anything in the supermarket, even conventionals.  So how do these opinions persist?

Beats me.  But I do think that consumers are programmed to shop in channels.  Any item sold outside the expected channel is immediately suspect.  Even if the new channel turns out to be better, there is still resistance to purchasing something in the “wrong place”.  In my experience, there also seems to be a growing discomfort with actual human interaction in the marketplace, to the extent that consumers will pay more to have a nameless, faceless, sterile transaction rather than interact with a knowledgeable producer.

The good news for me, my farmer friend, and others like us is that there are enough aware consumers for us to have a business.  I’m not naive enough to believe that supermarkets will, or should, go away.  But I do hope that more people become aware of the power of the decisions they make with their wallets, and how much better they can do in terms of nutrition, taste and price by breaking out of the regular channels.  You would think with all the news of economic gloom and doom this would be a no-brainer. 

http://www.muddydogcoffee.com

Read Full Post »

Quick note… the Local Coffee of the Week is Guatemala Organic Maya Ixil; read about the coffee at this link.  Scroll through last week’s blog postings if you missed how this works.  This is a certified Fair Trade coffee, and is the best deal in the Triangle at $9 a pound.   Please place orders by close of business on Thursday.  Purchase Local Coffee of the Week at this link.

Read Full Post »

ethiopia.jpgThis week’s Local Coffee of the Week is our Ethiopia Organic Yirgacheffe from the Oromia Cooperative, roasted light to allow the floral and fruited nuance to shine through.  Astute readers will notice that the price changed slightly from last week (yes, it went up), so I thought I would explain.  I spent some time this week going through inventory, costs and selling prices in a rigorous way.  In order to keep the local offering simple, it works best to have one price that doesn’t change week-to-week, and in order for me to be able to offer the entire inventory over time the fixed price needs to be $9.  So that’s the bad news.  The good news is that I don’t think I’ll need to change the price again any time soon.

Speaking of price, just this week I did an anecdotal survey in the grocery store of coffee prices.  I expected grocery store coffee to be inexpensive – but it’s not!  (Unless you include things like Maxwell House, which is not a fair comparison.)  Millstone was over $13 a pound when you finally get to that point in the calculation, and you have no idea where it came from or when it was roasted.  Illy turned out to be $23 a pound!  Yikes!  In general, read the labels, they are very tricky (clever)… who thinks to put coffee in 11.5 ounce packages?  Or 2 pounds, 2 ounces?  People who want to make it difficult for you to calculate unit prices, that’s who.

Keep an eye out for some more interesting posts I’m working on… our first ever Brew-In event held this past Sunday, an exciting new collaborative effort with a regional non-profit, my musings on our recent Hawaii buying trip, and others… I just need more time!!

Read Full Post »

Thursdays are always roast days, when we prepare to supply subscribing customers and local markets. We thought it would be nice to offer our local customers the ability to take advantage of some economies of scale – it’s not much more work to throw some extra pounds in a Thursday batch, so we are offering you a special price in order to increase the volume a little (which, in turn, helps us go through more green faster, so we can order more varieties and have them fresher – win-win!). If you are one of the customers in our local delivery area (West Cary – west of Davis Drive, south to Highway 64 and north to Carpenter Fire Station Road – that includes Preston, The Reserve, Highcroft, Cary Park, Wellsley, Amberly, and several other neighborhoods I’m sure I’ve neglected to mention), place your order by close of business on Thursday, and we will hand deliver your coffee on Friday, fresh for the weekend. Nothing beats a Saturday morning with a fresh brew. Except maybe a Saturday night with a few home brews!

The only limitation, of course, is you get whatever we happen to be roasting that week, no substitutions. Look at it as an adventure! I will send an email by Wednesday every week to let you know what we’re roasting on Thursday, just sign up for the newsletter option in your account and you’ll be on the list! I’ll also mention it on my blog every Wednesday. Or if you’re an adventurous type, just place your order and be pleasantly surprised on Friday!

Use the coupon code “delivery” to deduct the shipping costs from your order. Delivery is on us.

To kick things off, this week’s coffee is our Brazil Organic Fazenda Catuaí… yum.

Read Full Post »

Follow

Get every new post delivered to your Inbox.