Posted in marketing, tagged marketing, free shipping on June 5, 2008 | No Comments »
A friend and mentor of mine who was CFO of a major medical company once told me that an executive has only one job - to eliminate excuses. So in that spirit we made an executive decision to do a test run of an idea that came up in our recent customer survey - free [...]
Posted in New Coffee, marketing, tagged flavors, flavored coffee on May 14, 2008 | 3 Comments »
So here we stand at the edge of the abyss that is flavored coffee. Is this one of the decisions that defines our little company? Or am I making a big deal about nothing?
Yes, I’m talking about whether Muddy Dog Roasting Company should offer flavored coffees. You know the ones - hazelnut, Jamaican Me Crazy, [...]
Posted in marketing, tagged adWords, Google on March 18, 2008 | 1 Comment »
Yesterday I succumbed to the temptation and sprung for a Google ad - you know, those little two-line ads to the right of your search results. The process was quite easy. Pick the words you want people to find you with, e.g., coffee, decide on the geography you want your ads presented, set a budget, and [...]
Posted in Loco for Locavores, marketing, tagged barbeque sauce, BBQ, Brother John, chicken wings, Coffee, coffee-flavored BBQ sauce, local food, locavore, north carolina barbeque on February 3, 2008 | No Comments »
At the Farmer’s Market yesterday, I was sampling coffee along side an ambitious group led by a colorful character calling himself Brother John and sampling their new BBQ sauces. To be fair, the sauces are decidedly NOT new, given that they are family recipes from Brother John’s great-grandfather, dating back to the 1880’s. [...]
Posted in marketing, tagged Bunn, Farmers' Market, locavore, Mazzer, Piedmont, Raleigh on February 3, 2008 | 1 Comment »
Chain smokers and boozers…. And the veterans talk about their battle scars… “
If you’re not a Toby Keith fan (or worse, don’t know who he is), you probably won’t appreciate how much those plagiarized lyrics describe my day. For today, I spent my first day hawking coffee at the Raleigh Farmers Market. [...]
Posted in Blends, marketing, tagged Blends, local coffee on January 29, 2008 | 7 Comments »
OK, North Carolinians… I want to make a new blend, one that locals will realize is completely unique to the region. I want to start with a name… and I need suggestions! Once we come up with a name, the flavor profile will suggest itself and I’ll craft the blend. Whoever comes up with the [...]
Posted in marketing, tagged marketing, promotional items, swag, give away, freebie, pens on January 28, 2008 | 3 Comments »
Sounds like an odd question, doesn’t it? But how many times have you picked up a pen with a business imprint on it? Has that imprint ever caused you to say, “Yeah, Sheraton, that’s where I need to stay”?
That’s the question I contemplated as I opened my junk mail today and had a [...]
