El Salvador Sam Emilio Pulped Natural

I’ve been so caught up in minutiae lately that I realized I forgot blog about this new arrival: El Salvador San Emilio Pulped Natural.
A pulped natural is the love child of wet process and dry process.  In wet process (aka washed), the cherry is fermented for a good, long time, depupled, then the (now clean) [...]

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El Salvador – On the Rise

Branding and the power of brands are real.  People become creatures of habit based on the brand messages presented to them – who doesn’t know Juan Valdez, after all?  We see it in our business; certain origins are just harder to sell because they don’t sit at the “cool kids” table.  El Salvador is one [...]

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Believe it or not – more new coffee!

Remember when Mom used to tell you “your eyes are bigger than your stomach”? Boy, is that ever the way I feel right now. But I still can’t get enough!
This time we’ve added a superb new Central American. Direct from the nation of El Salvador, we have just added the coveted “El Jabali”, a Certified [...]

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