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Posts Tagged ‘marketing’

Size Matters….

Posted in New Coffee, marketing, wwjd, tagged , , , , , , , on December 12, 2008 | 1 Comment »

I’m talking about coffee bags.  What did you think I was talking about?  The song by Joe Nichols?
This has been an enduring debate here at the roastery.  It was something we didn’t give a lot of thought to in the beginning; we rolled out the company offering retail put-ups in half and full pounds.  That’s [...]

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Free Shipping!

Posted in marketing, tagged , on June 5, 2008 | Leave a Comment »

A friend and mentor of mine who was CFO of a major medical company once told me that an executive has only one job – to eliminate excuses.  So in that spirit we made an executive decision to do a test run of an idea that came up in our recent customer survey – free [...]

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Have you ever bought anything from a pen?

Posted in marketing, tagged , , , , , on January 28, 2008 | 3 Comments »

Sounds like an odd question, doesn’t it? But how many times have you picked up a pen with a business imprint on it? Has that imprint ever caused you to say, “Yeah, Sheraton, that’s where I need to stay”?
That’s the question I contemplated as I opened my junk mail today and had a [...]

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