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Posts Tagged ‘wolfgang puck’

Rhymes with CHORE. In fact, shares the same last four letters.

I went to Spago when it was the hottest thing going, when it met my guiding restaurant selection criteria of “there can’t be more that one”. Was that 20 years or so ago? It was spectacular then. I wondered about old Wolf when I saw the proliferation of WP Express in airports around the country. It seemed to me that the celebrity chef was probably selling out by putting his well-known likeness on substandard food offerings. All food venues in RDU airport are served by the same contractor, i.e., the sandwich you buy in WP’s is the same as Starbuck’s, is the same as Hudson News. etc.

Well, Wolf has sunk to a new low. Seems he’s now in the coffee business (click HERE then look at coffee) – yeah, right. At a hotel I stayed in this week, my room was graced by a shitty ten-dollar pod coffee maker,

WP Coffee Maker - You Gotta Be Kidding

WP Coffee Maker - You Gotta Be Kidding

bearing the likeness of none other that the photogenic chef himself. The hermetically sealed pod claimed to contain a “Sumatra Estate Coffee”. The accompanying blurb was priceless, “Wolfgang’s own recipe…” Since when is there a “recipe” for an Estate coffee?? What shameless pandering to underinformed audiences. How does he sleep at night?

I couldn’t bring myself to actually try it – no need. Pathetic.

http://www.muddydogcoffee.com

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