A friend and mentor of mine who was CFO of a major medical company once told me that an executive has only one job – to eliminate excuses. So in that spirit we made an executive decision to do a test run of an idea that came up in our recent customer survey – free shipping on internet orders. We’ve established a minimum order of $30 to qualify for the free shipping (if you order more we’ll be happy, though). We are not going to modify the web site while we test it out, we’re not amazon.com after all. But we have a pretty workable solution – use the coupon code “freeship” when you check out and the shipping charges will be deducted automatically. The system is smart enough to know that if you don’t order $30, you don’t get the discount.
We cannot guarantee this offer will last. We’ll see how it goes.
Our survey participants said they would buy more over the internet if shipping were free. There you go, then. We look forward to receiving your orders!