Have you ever thought about selling coffee brewers?
Probably not. But it’s something I’ve thought about quite a lot, as you may imagine. Especially now, as we introduce a new product line we’ll be selling: the Technivorm coffee brewer. In my keen engineering mind, I thought the best way to sell this brewer would be to tout its technical superiority. Its whizbang features. The high quality of the delicious coffee it brews. And so on, and so forth.
Then I met the Technivorm people. They had another idea. One, that, as I think about it, I like quite a lot:
Have a blond-haired, blue-eyed hottie flip her hair and wink at you. That’s probably a better plan, actually.
Well, lucky for you, we’ve got it all. Technical superiority. Whizbang features. Fabulous brewed coffee. And, of course, the blond hottie.
It’s not just me that says these brewers rock. It’s authoritative publications like Cook’s Illustrated. It’s shallow, trashy periodicals full of eye candy, like GQ. (I especially wished I could read the article referenced on the cover about “When Pirates Attack”. I mean, what if they attacked while you were making coffee? It could happen.) So the entire range of coffee consuming Americans agree, Technivorm is just the cat’s pajamas.
We will be stocking all of the thermal carafe versions of the product. See this one, this one, and that one. We expect the first batch to be in stock next Friday, January 29th. Saturday the 30th will be movie making and photo taking day, so if you want to geek out with me, c’mon by the shop after 9 AM.