Should I be concerned that the video above was posted by “OldMusicMedia”, yet I distinctly remember when it was released on the Who’s Next LP? Yes, I was five, but I really do remember mom’s brother playing Baba O’Reilly on the 8-Track in his brown Nova. He was a cool cat to me back in the day.
Anyway, another song on that great album was Goin’ Mobile. Which is what we’re about to do with our Farmer’s Market credit card processing.
And as things go with technology, we’re going to get to leapfrog an entire generation of legacy hardware, bypassing the clunky old-school wireless swiper/printers, and processing your cards safely and securely on our handy dandy iPhones. Which means we don’t have to lease any stinkin’ hardware from a merchant account company, which would likely set us back around $80 per month, per unit (and we would need at least two). That allows us to keep prices down for you.
We’ll be running an App from a company called Innerfence that allows us to securely process card transactions using our own gateway and merchant account (thus minimizing our card processing fees, once again allowing us to keep prices down for you).
After three years of being an internet merchant, we are acutely aware that customers’ #1 concern about electronic card processing is security. We are happy to report that the Innerfence App is endorsed by Authorize.net, our credit card gateway provider. Here’s what Innerfence says about security of the App:
Credit Card Terminal transmits credit card information directly to Authorize.Net. The credit card information is not communicated to our servers. All transactions are protected with SSL encryption. Credit Card Terminal does not store credit card numbers after the transmission is complete. Your Authorize.Net API Login ID and Transaction Key are stored using the Apple Keychain, which provides encryption and application isolation.
If desired, we can obtain signatures and email receipts right from the iPhone, too.
We’re going to be running some transactions with them over the next couple weeks before “going live” in most of our markets in two weeks. At that time, we can retire (re-retire?) the old “knuckle-buster” and go bravely into the future! Note that we will probably need the old-school tech in at least one of our markets for the current season, so expect to see it make a cameo in your market once in a while till next season.