One of my resolutions for 2012 is to have an editorial calendar for this blog. To be completely candid, given the rise of social media in the past couple years, I gave serious consideration to ending the blog entirely. But after extensive consideration, I realized that blogging does still have a place in our marketing communications and social media strategy. What my blogging efforts need, I think, is some focus, hence the creation of an editorial calendar, a plan for generating content that our customers will enjoy.
In an effort to determine what customers might enjoy, I took a look at the Top 10 Most-Read posts of 2011. They are listed below: which was your favorite? What coffee topics would you like to see covered in 2012? If I were to allow post popularity to drive the content, I’ll be writing about Keurigs for every post… don’t let that happen!!
Top 10 Most-Read Posts on Muddy Dog Coffee blog
#10: Starbucks Via: the least worst instant coffee?
#9: How Stuff is Made: Monsooned Malabar Coffee
#8: Homemade Kahlua (Coffee Liqueur) from Scratch
#7: Watch “Black Gold” and Other Free Movies with Your Coffee
#6: Where your coffee dollar goes: breakdown of costs in a pound of beans
#5: 6 Easy Steps to the World’s Best Drip Coffee at Home
#4: How to Make An Authentic French Cafe Au Lait
#3: 10 tips for making great iced coffee
#2: The Main Street Fairness Act of 2011: neither Main Street, nor Fair
And the #1 most-read post in 2011:
Why the Keurig K-Cup is the beginning of the end for great coffee
Muddy Dog Roasting Co. 
Did these results surprise you at all, out of interest?
Yes, they did surprise me. I had no idea so many people did web searches on Keurig.