A QR code is a 2D bar code. They can encode many types of information, but are frequently used today to direct the scanner to a URL (web site address). QR codes aren’t exactly new. They’ve been around since the mid-90’s, but have exploded in the past few years as smart phones increase in popularity and everyone has the potential to have a barcode reader in their pocket. Because of this new consumer capability, QR codes have been enormously popular for marketing purposes.
We are currently deploying QR codes on our products to address a few frequently asked questions we get from customers:
- Tell me more about this coffee;
- What was it I bought that I liked so much?;
- Where can I buy your coffee?
Our deployment is pretty simple: scanning the QR code on our product will take you to the landing page for that particular product. Once there you can accomplish a few things:
- Read about the coffee
- Bookmark it for future reference
- Buy it from our site immediately
We are currently messing around with different QR code generators, file formats, and sizes to optimize the readability of the codes on the labels.
So what do you think? Useful? Stupid? Geeky? Please let us know!